Introduction
Ducent is built around trust.
Our Community & Acceptable Use Policy (“Policy”) establishes the standards we expect from everyone using Ducent, including customers, businesses, and other platform participants.
This Policy forms part of the Ducent Terms & Conditions. By using Ducent, you agree to follow this Policy.
1. Our Community Principles
Ducent is intended to be a platform where people can discover and interact with businesses with greater confidence.
We expect everyone on Ducent to:
- Be honest.
- Treat others respectfully.
- Provide accurate information.
- Participate in genuine transactions.
- Leave honest reviews.
- Respect other people’s privacy.
- Use the platform lawfully.
- Avoid behavior that undermines trust in the platform.
Our trust systems depend on the authenticity of the information and activity taking place on Ducent.
2. Authentic Accounts
You must use Ducent under your own legitimate identity or, where applicable, on behalf of a business you are authorized to represent.
You must not:
- Create fake accounts.
- Create accounts pretending to be another person.
- Impersonate a business.
- Create multiple accounts to manipulate Ducent’s systems.
- Purchase, sell, rent, or transfer accounts.
- Use another person’s account without authorization.
We may take action against accounts that we reasonably believe are fraudulent, deceptive, or being used to manipulate the platform.
3. Accurate Business Information
Businesses are responsible for keeping their Ducent profiles accurate.
Businesses must not intentionally provide:
- False business names.
- False addresses.
- False contact information.
- Misleading descriptions.
- Fake products or services.
- False claims about qualifications or certifications.
- False claims about business registration.
- Information designed to impersonate another business.
Businesses should update their information when material changes occur.
4. Business Impersonation
You must not create or operate a Ducent business profile representing a business that you do not own or have authorization to represent.
This includes:
- Using another business’s name deceptively.
- Using another business’s branding without authorization.
- Claiming to be an authorized representative when you are not.
- Creating a profile intended to divert customers from another business through deception.
We may remove or restrict profiles involved in suspected impersonation.
5. Genuine Transactions
Ducent’s transaction and trust systems are designed around real interactions between users and businesses.
Transactions must represent genuine business activity.
You must not create transactions solely to:
- Increase a business’s transaction count.
- Generate fake reviews.
- Increase a trust score.
- Manipulate rankings.
- Create artificial evidence of business activity.
- Circumvent platform restrictions.
- Make a business appear more trustworthy than it actually is.
This applies whether the activity involves one person, multiple people, or coordinated accounts.
6. Reviews and Ratings
Reviews and ratings must be based on genuine experiences.
A review should reflect your actual experience with the relevant business.
You must not:
- Write fake reviews.
- Review a business you have not genuinely interacted with.
- Review your own business deceptively.
- Ask others to create fake reviews.
- Create transactions solely to generate reviews.
- Offer money or other benefits for misleading reviews.
- Threaten someone to obtain a favorable review.
- Coordinate mass negative reviews against a competitor.
- Manipulate ratings using multiple accounts.
Honest negative reviews are allowed.
A negative experience does not violate this Policy simply because the business disagrees with it.
Reviews should focus on the relevant experience and avoid personal attacks, threats, or unrelated allegations.
7. Review Manipulation
Businesses must not attempt to artificially improve their reputation on Ducent.
Users and businesses must not attempt to artificially damage another business’s reputation.
Examples include:
- Coordinated positive reviews.
- Coordinated negative reviews.
- Repeated reviews from different accounts for the same experience.
- Fake transactions created for review purposes.
- Incentivized reviews that are misleading.
- Review bombing.
- Using employees, friends, or affiliates to create deceptive reviews.
Ducent may remove reviews, adjust trust signals, restrict accounts, or take other appropriate action where manipulation is detected.
8. Trust Score Manipulation
Ducent may use transaction, review, verification, dispute, and other platform signals to generate trust-related information.
You must not attempt to artificially manipulate these systems.
Examples include:
- Creating fake transactions.
- Creating fake accounts.
- Coordinating activity between accounts.
- Manipulating reviews.
- Falsifying transaction evidence.
- Repeatedly opening and closing transactions to generate artificial activity.
- Attempting to exploit technical or behavioral weaknesses in the trust system.
Attempts to manipulate trust systems may result in account restrictions or termination.
9. Fraud and Deception
Ducent must not be used to facilitate fraud or deceptive activity.
Prohibited conduct includes:
- Fraudulent transactions.
- Payment fraud.
- Identity fraud.
- Business impersonation.
- False claims intended to obtain money or goods.
- Falsifying business documents.
- Falsifying transaction evidence.
- Misrepresenting products or services.
- Deliberately misleading another user.
We may suspend accounts and preserve relevant information where necessary to investigate suspected fraud or comply with legal obligations.
10. Transaction Evidence
Where Ducent allows users to submit evidence relating to a transaction, the information must be genuine and relevant.
You must not submit:
- Altered documents.
- Forged receipts.
- Fabricated screenshots.
- Fake delivery records.
- Misleading images.
- Evidence relating to an unrelated transaction.
Submitting fraudulent evidence may result in account restrictions or termination.
11. Harassment and Abuse
Ducent must not be used to harass, threaten, intimidate, or abuse another person.
Prohibited conduct includes:
- Threats of violence.
- Persistent unwanted harassment.
- Intimidation.
- Bullying.
- Abusive communications.
- Targeted harassment through reviews.
- Publishing another person’s private information to intimidate or harm them.
Disagreements between users and businesses are allowed. Harassment is not.
12. Hate and Discriminatory Conduct
Ducent must not be used to promote hatred or targeted abuse against individuals or groups based on protected characteristics.
Content that promotes violence, dehumanization, or targeted harassment is prohibited.
Legitimate criticism of a business, product, service, or experience is permitted provided it does not violate this Policy.
13. Privacy and Personal Information
You must respect the privacy of other users and businesses.
You must not use Ducent to:
- Publish another person’s private information without authorization.
- Expose private contact information for harassment.
- Collect personal information for unauthorized purposes.
- Attempt to obtain another person’s account credentials.
- Share private communications without appropriate authorization.
Publicly available business information may be used where permitted by applicable law, but must not be used to facilitate harassment, fraud, or abuse.
14. Illegal Activities
You must not use Ducent to facilitate, promote, or coordinate unlawful activities.
This includes using Ducent to:
- Commit fraud.
- Facilitate theft.
- Facilitate identity theft.
- Facilitate unauthorized access to systems.
- Sell prohibited goods or services.
- Coordinate criminal activity.
- Circumvent applicable laws or regulations.
We may cooperate with lawful requests from competent authorities where required.
15. Prohibited Content
You must not upload or publish content that:
- Is unlawful.
- Is fraudulent or intentionally deceptive.
- Contains malicious software.
- Infringes intellectual property rights.
- Contains threats.
- Constitutes targeted harassment.
- Exposes private personal information without authorization.
- Is intended to manipulate Ducent’s trust systems.
- Promotes criminal activity.
16. Intellectual Property
You must only upload or publish content that you have the right to use.
This includes:
- Images.
- Logos.
- Business descriptions.
- Videos.
- Documents.
- Written content.
- Trademarks.
You must not upload copyrighted or trademarked material belonging to another person or business without authorization, unless your use is otherwise permitted by law.
17. Spam and Unwanted Activity
Ducent must not be used to distribute spam or conduct abusive promotional activity.
You must not:
- Send unsolicited bulk messages.
- Repeatedly post the same content.
- Create automated accounts for promotional purposes.
- Manipulate search results.
- Flood businesses or users with unwanted communications.
- Use Ducent to distribute malicious links.
18. Platform Abuse and Security
You must not attempt to interfere with the operation or security of Ducent.
This includes:
- Unauthorized access attempts.
- Circumventing authentication.
- Exploiting vulnerabilities.
- Introducing malicious code.
- Attempting to overload the Service.
- Scraping data through unauthorized automated methods.
- Circumventing account restrictions.
- Reverse engineering systems except where permitted by applicable law.
If you discover a security vulnerability, please report it to support@ducent.ng rather than attempting to exploit it.
19. Automated Systems and AI
Ducent may use automated systems to support search, fraud detection, trust, safety, and other platform functions.
You must not intentionally manipulate these systems.
This includes attempting to:
- Generate artificial trust signals.
- Manipulate search results.
- Circumvent fraud detection.
- Exploit automated review systems.
- Create artificial activity designed to influence automated rankings.
20. Business Competition
Ducent allows businesses to compete fairly.
You must not use Ducent to deliberately sabotage competitors through:
- Fake negative reviews.
- False reports.
- False allegations.
- Impersonation.
- Fake transactions.
- Coordinated manipulation.
- Other deceptive activity.
Competitive activity is permitted when it is lawful and honest.
21. Reporting Violations
If you believe a user, business, transaction, review, or other content violates this Policy, you may report it through the reporting tools available on Ducent or contact us.
When making a report, provide as much relevant information as reasonably possible.
False or malicious reports may themselves violate this Policy.
22. How We Enforce This Policy
We may take action when we reasonably believe that this Policy or the Terms & Conditions have been violated.
Depending on the circumstances, actions may include:
- Removing content.
- Removing or restricting reviews.
- Restricting transactions.
- Removing verification status.
- Limiting account functionality.
- Suspending an account.
- Permanently terminating an account.
- Restricting business listings.
- Preserving relevant information.
- Reporting suspected unlawful activity to appropriate authorities where required or permitted.
We consider factors such as:
- Severity of the conduct.
- Impact on other users.
- Whether the behavior was intentional.
- Whether the behavior is repeated.
- Evidence available to us.
- Potential risk to the Ducent community.
23. Appeals
Where an account or content is restricted under this Policy, Ducent may provide an opportunity to appeal depending on the circumstances.
Appeals should include relevant information explaining why the action should be reconsidered.
We may maintain restrictions where the available evidence continues to support the original action.
24. No Guarantee of Platform Safety
We work to maintain a trustworthy platform, but we cannot guarantee that every user, business, review, transaction, or piece of information on Ducent is legitimate.
Users should exercise reasonable judgment and conduct appropriate checks before entering into transactions.
Ducent’s verification systems, reviews, ratings, and trust indicators are intended to provide additional information. They are not guarantees of a business’s conduct or performance.
25. Changes to This Policy
We may update this Policy as Ducent evolves, new features are introduced, or our safety requirements change.
Material changes may be communicated through Ducent or other appropriate means.
The Last Updated date at the beginning of this Policy indicates when it was most recently revised.
26. Contact Us
For questions or concerns regarding this Policy:
Zigna
Lagos, Nigeria
Privacy: privacy@ducent.ng
General Legal/Support: support@ducent.ng
Security: support@ducent.ng
Effective Date
This Community & Acceptable Use Policy is effective from August 31, 2026.
By using Ducent, you agree to comply with this Policy and the Ducent Terms & Conditions.
